Network, Interact, Learn and Celebrate Success

2014 is a special year for EFQM: it's our 25th anniversary. The EFQM Forum will be an excellent occasion to celebrate this Silver Jubilee!

The EFQM Forum is a great opportunity for you to learn from experts and expand your professional network. This year’s programme features exiting keynote speakers and good practices examples from organisations nominated at the EFQM Award 2014 or winners of the Good Practice Competition 2014. We are very pleased to count amongst our keynote speakers, Georg Kell, Executive Director of the UN Global Compact and Dr. Rolf Bulander, Member of the Board of Management of Robert Bosch.

We invite you to join us at the EFQM Forum to celebrate 25 years of Excellence and contribute to building the next 25! We look forward to welcoming each one of you in Brussels on the 20th of October.




2014 Participants


Look who is attending...

The list of attendees is uploaded on an ongoing basis until the Forum.




The EFQM Forum programme will feature keynote speakers, panel debates and case presentations. The case presentations will be your opportunity to hear from the EFQM Excellence Award 2014 Nominees and the winner(s) of the 2014 EFQM Good Practice Competition. More details on the programme will be available in due time.



8.30-10.30 - Doors open, registrations and welcome coffee

10.30-10.45 - Welcome/Introduction

Marc Amblard, CEO of EFQM, and Matt Fisher, COO of EFQM, will open the EFQM Forum.


Retracing EFQM's history - the Foundation, the EFQM Excellence Model and the Community - through images and panel debates...

Dr Andreas Wendt, General Director Plant Regensburg, BMW
Chairman of the Board, EFQM

Born 1958 in Munich, Germany. 1978 Baccalaureate, Studies in Photography and Studies in Mechanical Engineering at Technical University Munich, Degree in Mechanical Engineering (Diplom-Ingenieur), 1992 Doctorate (Dr. Ing.) on the topic "Quality Management in flexible automized assembly systems". 1992 - 2002 Robert Bosch GmbH, Stuttgart, in various functions and plants, from 1998 - 2002 as Plant Director Brakes, Barcelona/Spain. Since 2002 BMW Group: 2002 - 2003 Head of Strategy Division BMW Group Production, 2003 - 2006 Head of Production Division Chassis and Motor Components, 2006 - 2009 General Manager BMW Motors GmbH, Steyr, Austria. Since June 2009 General Director, BMW Plant Regensburg, Germany.

Lars Aagaard, Group Executive Vice President, Grundfos Holding A/S
Chairman of the Strategy Committee, EFQM

Lars Aagaard is Group Executive Vice President in Grundfos Holding A/S and responsible for Grundfos worldwide production, purchase and logistics. Furthermore he is responsible for the Group's Business Excellence process and deployment. The Grundfos Group is represented by more than 80 companies in more than 55 countries. Mr. Aagaard is educated Marine Engineer at A.P. Moller-Maersk, and holds an MBA in Technology Management from Aalborg University, Denmark. Mr. Aagaard is Chairman of the Board / Member of the Board of several Grundfos companies as well as other companies and non-profit organisations in Denmark and abroad.

Marc Amblard, Chief Executive Officer

Marc Amblard started his career with Peugeot, holding positions in engineering, then in B-to-B sales for Japan and Australia. In 1994, he became Sales & Program Manager for automotive supplier Valeo in the US, where he then managed a plant. He later led Business Development for the global Thermal business. In 2000, he took over Renault's global Product Strategy and Planning for Light Commercial Vehicles. Marc joined Alstom Transport in 2007, where he was Director, Market Strategy then VP, Business Strategy. Marc Amblard became CEO of EFQM in September 2012. He holds a Master in Mechanical Engineering from ENSAM (France), and an MBA from the University of Michigan Ross Business School (USA).

12.15-13.30 - Lunch


Keynote : Paul Hohnen
Sustainability Strategies

Paul Hohnen conducts executive level workshops on embedding sustainability in business strategies and is an expert on materiality and sustainability reporting. Frequently invited to act as a conference facilitator, Hohnen has been a keynote speaker at a variety of high-level global business, government and NGO forums. His work has been featured in mainstream and speciality press and he is a regular contributor to Ethical Corporation magazine and Guardian Sustainable Business. Paul Hohnen has worked intensively since 1975 on a range of global economic, development and environmental issues as a diplomat, international civil servant, Director of Greenpeace International, and Strategic Director of the Global Reporting Initiative (GRI). Now an independent consultant, his clients include governments, intergovernmental agencies, business and non-profit organisations.

Good Practice Case Presentations

Siemens Motion Control, Congleton - UK
Infineon Technologies Austria AG - Austria
REGTSA - Recaudacion y Gestion Tributaria de Salamanca - Spain

15.00-15.30 - Break


Keynote : Will Whitehorn, Former President
Virgin Galactic

Will Whitehorn joined the Virgin Group as Group Public Relations Manager in 1987. He had previously worked for British Airways, Thomas Cook, and TSB Group plc. Over the next few years he was responsible for presenting Virgin’s joint venture strategy and began to move into a more general management role. Will worked on the strategy to expand Virgin into new areas such as financial services and telecoms. From 1997 onwards, he became part of a team developing the Virgin branded venture capital model for global expansion. In 2000, he was appointed Brand Development and Corporate Affairs Director for Virgin. In 2004 he became President of Virgin Galactic. In 2007 he took on that role in an executive capacity and became Special Advisor to Sir Richard Branson. In 2011, he retired from Virgin. Will is a non-exec Director of Stagecoach Group plc, the Scottish Exhibition & Conference Centre and he is also Chairman of SPEED Communications Limited – a leading technology and consumer media relations company. In March 2013, he resigned from the Science and Technology Facilities Council in order to be appointed as Chairman of the British Government’s Transport Systems Catapult, established by the Technology Strategy Board to develop new transport technology.

Good Practice Case Presentations

BOSCH Tecnologie Diesel e Sistemi Frenanti S.p.A. - Italy
The Cedar Foundation - UK


The EFQM Excellence Award Celebration Dinner will take place at the Autoworld Museum located in the Parc du Cinquentenaire in Brussels. Shuttles will be provided from the Forum's venue, the Dolce Hotel to the dinner venue.

Georg Kell, Executive Director
UN Global Compact

Georg Kell is the Executive Director of the UN Global Compact, the world's largest voluntary corporate sustainability initiative with 8,000 corporate participants in 145 countries. A key architect of the Global Compact, he has led the initiative since its founding in 2000, establishing the most widely recognized multi-stakeholder network and action platform to advance responsible business practices. Mr. Kell also oversaw the conception and launch of the Global Compact's sister initiatives on investment and business education, the Principles for Responsible Investment (PRI) and the Principles for Responsible Management Education (PRME). Mr. Kell started his career as a research fellow in engineering at the renowned Fraunhofer Institute for Production Technology and Innovation in Berlin. He then worked as a financial analyst in various countries in Africa and Asia. He joined the United Nations in 1987, and has been at the leading edge of the organization's private-sector engagement ever since. A native of Germany, Mr. Kell holds advanced degrees in economics and engineering from the Technical University Berlin.


Celebration Dinner Programme EFQM Award 2014 Nominees



Interactive discussions on:

10.30-11.00 - Break


Keynote : Mike Forde, Director of Football Operations
Chelsea Football Club

Mike Forde is Director of Football Operations at Chelsea Football Club, a position he has held since 2007. Mike is responsible for all areas of performance and team operations relating to the first team, including player recruitment; medical; sport science; psychology and performance analysis. Mike is widely recognised as a leading figure in the English Premier League and European Soccer. He is particularly known for innovative methods to create a sustained business model for elite player performance, in the most widely watched and competitive football league in the world. Between 1999 and 2007, Mike was Performance Director for Bolton Wanderers Football Club, also in the English Premier League. Mike has a degree in Sport Science from Liverpool John Moores University and a Masters in Psychology and Sport from San Diego State University. In May 2012 Chelsea achieved their long-held goal of winning the UEFA Champions League. They won the match in a dramatic penalty shoot-out, beating the favourites Bayern Munich in their home stadium.

Good Practice Case Presentations

Pompes Grundfos SAS - France

12.45-14.00 - Lunch


Keynote : Bernard Gustin, Chief Executive Officer
Brussels Airlines

Bernard Gustin started his professional career in 1993 with Procter & Gamble. He left the company as Finance Manager Benelux and joined Arthur D. Little in 1999. During his career with ADL, he was partner and member of the Arthur D. Little Benelux Management Committee as well as Head of the Travel and Transport Practice. In this position, he wrote the business plan of Sabena’s successor SN Brussels Airlines and played a key-role in the merger between SN Brussels Airlines and Virgin Express. In 2008, Bernard Gustin was appointed co-CEO of “Brussels Airlines”. During the first year he concluded the partnership between “Brussels Airlines” and the “Lufthansa Group” and the entrance of the Belgian airline into the global airline partnership “Star Alliance”. In November 2010, Bernard Gustin received the “man of the year” award by the Belgian travel trade industry. In January 2012, the Association of European Airlines (AEA) named him as its new Chairman. During his two year-long chairmanship, he acts on behalf of AEA’s 35 airline members which contribute €86 billion to the European economy. Since June 1st 2012, he is the unique CEO heading the company. Next to his career in the travel and transport sector, he has also a rich experience in the energy and utilities industry. He played an important advisory role in the merger talks between Suez and Gaz de France.

Keynote : Andrew McMillan, Principal
Engaging Service

Andrew McMillan is currently Principal at Engaging Service, specialising in customer experience and employee engagement. He started his career as a management trainee with the John Lewis Partnership at Brent Cross. He quickly moved up through the management ranks and led a number of selling teams in different branches culminating in managing the furniture floor in the flagship Oxford Street branch. From there he moved to the head office to take charge of the department stores' customer-centric Intelligence Team. They act as an internal business consultancy reporting on competitive strategy, product differentiation and value, catchment area demographics for new branches and customer service. In 2000 Andrew was asked to lead on customer service for the department store division. The role not only saw him manage chain-wide customer complaints but develop JLP's market-leading culture and attitude towards customer service and sales with the 20,000 customer-facing Partners in 26 John Lewis shops across the UK. That customer-driven culture is something that has now became synonymous with the John Lewis brand and during his tenure John Lewis won awards for customer service from Which?, Verdict and Retail Week and were frequently cited in the media as a leading customer oriented organisation.

Good Practice Case Presentations

Enagas - Spain

15.30-16.15 - CLOSING ADDRESS

Dr. Rolf Bulander, Member of the Board of Management, Robert Bosch GmbH
Member of the Board, EFQM

Dr. Rolf Bulander has been a Member of the Board of Management of Robert Bosch GmbH since July 2013. In that capacity, he bears corporate responsibility for quality and divisional responsibility for the Gasoline Systems, Diesel Systems, and Starter Motors and Generators divisions, as well as for the subsidiary Bosch Engineering GmbH. Rolf Bulander was born in Stuttgart in 1958. He is married and has two daughters. He studied mechanical engineering at the University of Stuttgart, graduating in 1984. Following this, he wrote a PhD on tool deformation during extrusion.

16.15-16.30 - Closing the EFQM Forum 2014

After two intense days of networking and learning, we close the conference with a wrap up of the Forum, highlighting the most important learnings.


Meeting room floor plan



The EFQM Forum 2014 Sponsors

EFQM wishes to thank these organisations for their support in helping to make the 2014 Forum a reality. Without this support, EFQM could not possibly bring to fruition such a fabulous programme of speakers and experiences.

As a world-leading certification body, DNV-GL works with companies to assure the performance of their organisations, products, people, facilities and supply chains through certification, verification, assessment and training. As part of the larger DNV GL Group, their 2,000 Business Assurance employees worldwide help customers build sustainable business performance and create stakeholder trust.

As a global provider of technology that transforms business processes and document and information management, Ricoh helps businesses be more productive and profitable. Over recent years and through a series of strategic acquisitions, we have positioned ourselves to become a service‐oriented company, providing end‐to‐end solutions through our expertise in our four core capabilities.

The Sheikh Khalifa Excellence Award (SKEA) was launched by the Abu Dhabi Chamber of Commerce & Industry (ADCCI) back in 1999 as a blue print, a roadmap and a methodology for continuous improvement aimed at enhancing the competitiveness of the Business Sector in Abu Dhabi and the UAE.


Tusas Engine Industries is a worldwide producer of exceptionally high quality products, technical support services and a design center for the Aerospace Industry.

This business unit of Umicore is the world market leader in recycling complex "waste" streams containing precious and other non-ferrous metals. They offer eco-efficient recycling and refining services for precious metal bearing materials such as by-products from other non-ferrous industries, consumer and industrial recyclable products. 


EFQM wishes to thank the organisations above for their support in helping to make the 2014 Forum a reality. Without this support, not just funds but also people and their valuable time, EFQM could not possibly bring to fruition such a fabulous programme of speakers and experiences. 

Interested in supporting the EFQM Forum 2014?

Sponsoring the EFQM Forum is to support this event financially and/or through the provision of products or services. Sponsorship is typically done for promotional purposes, to generate publicity or to obtain access to a wider audience.

Key benefits

Sponsorship Packages

For the EFQM Forum 2014, we are proposing 3 packages:

Each package offers the following benefits:

For more information, please contact Vinciane Beauduin at




The EFQM Forum

The EFQM Forum will take place outside Brussels at the Dolce Hotel La Hulpe (Chaussée de Bruxelles 135, 1310 La Hulpe). A number of hotel rooms have been blocked there at preferential rates for all delegates.

Dolce La Hulpe Brussels is located in the heart of the ancient Sonian Forest creating a tranquil and verdant sanctuary only minutes from the Brussels city centre and the airport (+/-15km from each). The Dolce La Hulpe provides an "all-in" venue for both the Forum and the hotel accommodations.

Dolce floor plan

How to get to the EFQM Forum venue?

A taxi from Brussels International Airport to the Dolce La Hulpe Brussels will take approx. 25 minutes and will cost about 60 Euros. More information on Brussels Airport:


A taxi from the Midi Train Station (arrival for Thalys and Eurostar) to the Dolce La Hulpe Brussels will take approx. 30 minutes and will cost about 60 Euros. More information on the Midi station (Thalys & Eurostar):


Celebration Dinner


EFQM Celebration Dinner and Award Ceremony

The Celebration Dinner and Award Ceremony will take place at the Autoworld Museum on Monday 20st of October. (Address : Parc du Cinquentenaire, 1000 Brussels).

Autoworld is located in the exclusive buildings of the Parc du Cinquantenaire, one of the most beautiful locations of Brussels' architectural heritage. It was built in 1880 and tells the car history from 1886 to the 1970s. With its 250 beautifully preserved and restored cars, it is one of the most impressive collections in Europe and most probably also in the world; this will definitely be an added value to the EFQM Celebration Dinner and the Award Ceremony...

Evening Programme


The 2014 Nominees


The 2014 Nominees


The EFQM Excellence Award 2014 Nominees

This year's Nominees are (listed in alphabetical order):

BMW AG Werk Regensburg - Germany
Plant Regensburg has been manufacturing vehicles for BMW AG since 1986. In 2013, 295,417 vehicles (daily production output: 1,100 units) made in Regensburg were delivered to customers all over the world. So Plant Regensburg is the third largest plant in the BMW Group production network. Products include BMW series 1, series 3 (Sedan), series 4 (convertible), M3 Sedan, M4 convertible, Z4.

BOSCH Tecnologie Diesel e Sistemi Frenanti S.p.A. - Italy
BarP is an operational unit of the Diesel Systems Division which is part of the Automotive Technology Business Sector of the Bosch Group. BarP produces Common Rail diesel fuel injection pumps. With nearly 1,700 associates and more than 240 million Euros sales, it is the largest Bosch entity in Italy and the biggest automotive plant in Apulia.

Infineon Technologies Austria AG IFAT - Austria
Infineon Technologies Austria is Infineon`s globally leading competence unit for power semiconductors. It draws on synergies in R&D expertise, manufacturing excellence and global business responsibility to drive the company`s success worldwide.

One Vision Housing - United Kingdom
One Vision Housing is a Registered Provider of Social Housing with more than 11,500 homes across Sefton, Merseyside. It was formed in October 2006, following a successful stock transfer from Sefton Council and are a not for profit organisation, regulated by the Homes and Communities Agency. One Vision Housing is part of the Sovini Group which was formed in December 2011 and also includes Pine Court Housing Association, Sovini Property Services and Teroma (trade supplies).

Pompes Grundfos SAS - France
Pompes GRUNDFOS SAS France (internally designated as PGF) is one of Grundfos fifteen production companies. Established in 1972 and located in Longeville-lès-Saint-Avold in Moselle, PGF is the result of the commitment to internationalisation and development of the Group outside Denmark. The key sectors of PGF are the customisation, manufacturing and distribution of circulators and pump systems.

REGTSA - Recaudacion y Gestion Tributaria de Salamanca - Spain
REGTSA is an Autonomous Body attached to the Province Council (Diputación Provincial) of Salamanca (Spain), established in 1992 with the purpose of providing tax management and collection services to the municipalities in the province. It started up on 1st January 1993, with the secondment of the staff of the former Provincial Tax Collection Service.

Siemens Motion Control, Congleton - United Kingdom
Siemens Congleton, based in Cheshire UK, is an operational manufacturing unit within the Drive Technologies division (DT) which is a part of the Industry sector. DT comprises several business units with 45 factories worldwide. Siemens Congleton is a contract manufacturer for the Motion Control business unit (MC) within DT, supplying over 1.2 million electrical devices, including 500,000 variable speed drives (known as Inverters), to Siemens MC and is 1 of 9 global MC manufacturing facilities.

The Cedar Foundation - Northern Ireland
The Cedar Foundation (Cedar) is a leading voluntary organisation in Northern Ireland focusing on inclusion for people with disabilities. Cedar is a service provider and their purpose is summarised in their Vision and Mission statements. The Vision is a society accessible to all. The Mission is to provide exceptional services that support children and adults with disabilities to participate in all aspects of community life.  

The winners will be announced during the Celebration Dinner at the EFQM Forum in Brussels on 20 October 2014.  Don't miss the opportunity to discover it in real-time! Click here for more information.


General Information


A few words about BRUSSELS

Brussels, officially the Brussels-Capital Region, is the capital and largest city of Belgium and the capital of the European Union (EU). It is also the largest urban area in Belgium, comprising 19 municipalities, including the City of Brussels, which is the de jure capital of Belgium, in addition to being the seat of both the French and Flemish Communities of Belgium.

Brussels has grown from a 10th-century fortress town founded by a descendant of Charlemagne to a sizeable city. It has a population of 1.2 million whereas the metropolitan area has a population of over 1.8 million. Since the end of the Second World War, Brussels has been a key centre for international politics. Hosting principal EU institutions and the headquarters of the North Atlantic Treaty Organization (NATO), the city has become the home of numerous international organisations, politicians, diplomats and civil servants.

Brussels’ architecture is diverse, and spans from the medieval constructions on the Grand Place to the postmodern buildings of the EU institutions.

Main attractions include the Grand Place, a UNESCO World Heritage Site since 1988, with the Gothic town hall, the St. Michael and Gudula Cathedral and the Royal Palace of Laeken with its large greenhouses. Another famous landmark is the Royal Palace.

The Atomium is a symbolic 103-metre (338 ft) tall structure that was built for the 1958 World's Fair. It consists of nine steel spheres connected by tubes, and represents a model of an iron crystal (specifically, a unit cell). The Manneken Pis, a fountain containing a bronze sculpture of a urinating boy, is a tourist attraction and symbol of the city.

Other landmarks include the Cinquantenaire park with its triumphal arch and nearby museums, the Basilica of the Sacred Heart, Brussels Stock Exchange, the Palace of Justice and the buildings of EU institutions in the European Quarter.

For more information :

For weather forecast :

The official currency in Belgium is the Euro (€).

All EU Countries including Switzerland, Croatia, Israel, Japan, Australia, New Zealand, most of the countries of North and South America only require a valid ID or passport to enter Belgium. However, if you are not sure, please contact your local Belgian Consulate.

For information regarding the technical programme and sponsorship please contact:
EFQM - Vinciance Beauduin -


Venues floor plans



The EFQM Forum plenary room, Auditorium Canopée, is located on the ground floor, as shown in the image below.



The Celebration Dinner, held at the Autoworld Museum, will take place in the Mezzanine, and the cocktail drinks in the museum itself (blue carpet).

Table assignment: Your table number is on your dinner ticket. Please bring it with you. A table plan will be provided in due time.


Follow @EFQM



25 Years of Excellence



2014 is a special year for EFQM; it's our 25th anniversary...

As with all anniversaries, one has to pause to reflect on the past and consider what has been achieved. The decision to form EFQM was taken by the CEOs of 14 leading European companies, with Jacques Delors, then President of the European Commission, as the catalyst. The "Total Quality Management" movement, started in Japan in the late 1950s by Demming, had seen first Japanese and the American companies gaining a competitive advantage, both in terms of cost and quality. Europe was falling behind. A quick look at the current economic situation might have you scratching your head and wondering what's changed...

Back in 1989, few companies conducted regular surveys to understand the customer experience. Even some of those that did did not have processes in place to analyse and understand the feedback obtained, let alone use it to improve the products and services they provided. Now it is the companies who do not who are in the minority... If they are still in business.

Employee surveys, and supporting policies and processes for employee appraisal, development and advancement were even more of a novelty. Opportunities for "workers" to get involved in improvement activities were limited at best and as for providing ideas, suggestions and input to the company strategy? Forget it.

And when the EFQM Model was released with the mysterious Criterion 8, then called "Impact on Society", few could see the relevance to companies. Nowadays, "Corporate Social Responsibility" and "Sustainability" have become the norm...

Perhaps the greatest changes we've seen in the last 25 years have happened in the public & non-profit sectors. During this time, many of the tools, techniques and even language that were previously the preserve of the private sector have become common place in the public sector. Even 5 years ago, talking about "Business Results" in the public sector was mostly rejected. The pressure to provide "value for money", accelerated by budget cuts following the global economic crisis, has awoken in many the need to take a more business minded approach.

And so, turning to the future... What's next? The learning from the 500+ assessments carried out in the EFQM Levels of Excellence scheme each year tells us that it's no longer about whether an organisation "does something", the vast majority of organisations have customer surveys, employee appraisals, process models, strategic plans and the other key enablers. The focus now is not on what they do, it's how well they do it.

The RADAR is a key tool for both our Assessors and the organisations they assess. It is an organisation's ability to anticipate and adapt, to learn and improve, to innovate and create that now makes the difference... And how rapidly they are able to execute the changes required to make ideas a reality.

Yes, looking back over the last 25 years, we can be proud of the progress made and prouder still that the EFQM Excellence Model is as relevant and powerful now as it has ever been. And, looking forward, the excellence community has the tools, capacity and opportunity to make an even bigger difference in the next 25 years...

Are you up for the challenge?