Network, Interact, Learn and Celebrate Success

The EFQM Forum is a great opportunity for you to learn from experts and expand your professional network. This year’s programme features exciting keynote speakers and insights from good practices examples from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

We focus this year on four of the eight Fundamental Concepts: Sustaining Outstanding Results, Leading with Vision, Inspiration and Integrity, Managing with Agility, and Developing Organisational Capabilities.

We look forward to welcoming each one of you in Brussels on the 22nd of October.

The EFQM Team




2015 Participants


Look who is attending...

The list of attendees is uploaded on an ongoing basis until the Forum.




The EFQM Forum will once again offer a mix of cutting edge input from keynote speakers, practical experiences from the nominees in this year’s EFQM Excellence Awards and the EFQM Good Practice Competition, and opportunities to network.



8.30-10.30 - Doors open, registrations and welcome coffee

10.30-10.45 - Welcome/Introduction

The EFQM Forum 2015 will be opened by Dr Andreas Wendt, Chairman of the Board, and Marc Amblard, Chief Executive officer, EFQM.

Dr Andreas Wendt, Senior Vice President, BMW Group Plant Regensburg
Chairman of the Board, EFQM

Born 1958 in Munich, Germany. 1978 Baccalaureate, Studies in Photography and Studies in Mechanical Engineering at Technical University Munich, Degree in Mechanical Engineering (Diplom-Ingenieur), 1992 Doctorate (Dr. Ing.) on the topic "Quality Management in flexible automized assembly systems". 1992 - 2002 Robert Bosch GmbH, Stuttgart, in various functions and plants, from 1998 - 2002 as Plant Director Brakes, Barcelona/Spain. Since 2002 BMW Group: 2002 - 2003 Head of Strategy Division BMW Group Production, 2003 - 2006 Head of Production Division Chassis and Motor Components, 2006 - 2009 General Manager BMW Motors GmbH, Steyr, Austria. Since 2009 Senior Vice President, BMW Group Plant Regensburg, Germany.

Marc Amblard, Chief Executive Officer

Marc Amblard started his career with Peugeot, holding positions in engineering, then in B-to-B sales for Japan and Australia. In 1994, he became Sales & Program Manager for automotive supplier Valeo in the US, where he then managed a plant. He later led Business Development for the global Thermal business. In 2000, he took over Renault's global Product Strategy and Planning for Light Commercial Vehicles. Marc joined Alstom Transport in 2007, where he was Director, Market Strategy then VP, Business Strategy. Marc Amblard became CEO of EFQM in September 2012. He holds a Master in Mechanical Engineering from ENSAM (France), and an MBA from the University of Michigan Ross Business School (USA).


Panel debate featuring speakers from the Global Excellence Model Network.

The Global Excellence Model (GEM) Council consists of organisations that are recognised globally as the guardians of premier Excellence Models and Award Processes in their specific region.

Global Excellence Model Council
The current Members are...

  • Australian Organisational Excellence Foundation AOEF (Australia)
  • Baldrige Performance Excellence Program (USA)
  • CII-IQ (India)
  • EFQM (Europe)
  • FNQ (Brazil)
  • FUNDIBEQ (Iberian Peninsula and Latin America)
  • IFCT (Mexico)
  • JQA (Japan)
  • Malaysia Productivity Corporation (Malaysia)
  • SPRING Singapore (Singapore)
  • 12.15-13.30 - Lunch

    13.30-15.00 - MANAGING WITH AGILITY

    Keynote : Martin McCourt
    Former CEO of DYSON

    Martin McCourt has spent over 35 years working at the heart of British-based manufacturing, design and marketing for quality brands such as Dyson, Mars, Duracell, Toshiba and Pelikan.

    Martin was the CEO of Dyson for 15 years, the ideas to market-leading consumer products maker. As CEO, he devised and implemented a strategy that transformed the company from a single product, single market producer into one where 80% of the business comes from 52 markets around the world. In that time he increased UK skilled jobs, grew profits tenfold and enabled James Dyson to keep on inventing.

    In 2011 Dyson hit £1bn revenue for the first time. Martin was directly responsible for the establishment of Dyson subsidiaries in the USA, Japan, Switzerland, Austria and Germany. In total he took Dyson into over 50 markets, achieving market leadership in the majority including the USA.

    In 2012, Martin joined the private equity firm Montagu as a Director. He is currently Chairman of CAP and CliniSys Group (CliniSys). Cap is the market leading automotive intelligence company that provides the automotive sector with data related to used car values, future value projections as well as total cost of ownership for individual vehicles. CliniSys is a pan-European supplier of IT systems to clinical laboratories. It is the market leading supplier in Europe of clinical laboratory information management systems.

    Insight from Good Practice Cases

    Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

    15.00-15.30 - Break


    Keynote : Klaus Kobjoll, Schindlerhof
    The very spirit of enterprise with solid business thinking

    Klaus Kobjoll inspires admiration because he practises what he preaches. He went independent at the age of 22 and has by now successfully started up ten companies, long before the term "start-up" became common, so he knows what he is talking about.

    His entrepreneurial success stems largely from his methodical use of enthusiasm, as well as his consistent and systematic use of reflection, out-of-the-box thinking and renewal.

    Success happens when you follow your own path. His numerous awards, including the EFQM Excellence Award, testify to what is feasible with planning, a clear vision and a good team.

    • 1998: EFQM Excellence Award Winner
    • 2003: EFQM Prize Winner in Customer Focus
    • 2004: EFQM Prize Winner in People Development & Involvement
    • 2009: Klaus Kobjoll honoured for his life achievement and inducted to the German Speakers Hall of Fame
    • Germany’s best conference or seminar hotel (9 x)
    • German Marketing Prize (HSMA) (2 x)
    • Germany’s leading quality award: the Ludwig Erhard Prize (3 x)

    Insight from Good Practice Cases

    Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".


    The EFQM Excellence Award Celebration Dinner will take place at the Autoworld Museum located in the Parc du Cinquentenaire in Brussels. Shuttles will be provided from the Forum's venue, the Dolce Hotel to the dinner venue.

    Keynote : Daniel Calleja Crespo
    Director General, DG Internal Market, Industry, Entrepreneurship and SMEs, European Commission

    Since 1st January 2015, Mr Calleja is Director General of DG Internal Market, Industry, Entrepreneurship and SMEs. He is Special Envoy for SMEs. Mr. Daniel Calleja was Director General of DG Enterprise and Industry, Special Envoy for SMEs from 1st February 2012 to January 2015. Daniel Calleja was Deputy Director General of DG Enterprise and Industry, from February 2011 to January 2012, in charge of internal markets for goods, competitiveness and innovation, SMEs and entrepreneurship, international negotiations and tourism. He is the Special Envoy for SMEs. Mr Calleja was Director for Air Transport at the European Commission from November 2004 to February 2011, in charge of the single European aviation market and its external dimension. He has successfully negotiated, on behalf of the E.U., the EU-US Open Skies Agreement. He was the Chairman of the Air Safety and the Single Sky Committees and Chairman of the Board of the SESAR Joint Undertaking. Between 1999 and 2004, he was Head of Cabinet of the Vice-president of the European Commission, Mrs. Loyola de Palacio, responsible for Transport, Energy and relations with the European Parliament. During this period, he participated actively in the elaboration of the EU transport policy, notably in the launching of the Transport White Book, the Single European Sky, the creation of the European Air Safety Agency (EASA) and the Galileo program.


    Celebration Dinner Programme EFQM Award 2015 Nominees



    Interactive discussions

    10.30-11.00 - Break


    Keynote : Deyshun Deysel
    One of South Africa's leading female mountaineers

    Deshun Deysel was a member of the 1st South African expedition to Mt. Everest, which saw her country's new flag planted at the top of the world for the first time. She has been on some of the world's highest mountains in 14 expeditions over 5 continents in 15 years.

    Deshun has been an active promoter of high altitude climbing among women in Africa, where the sport is not widely known. She has had to fight stereotypes as an African female mountaineer in order to accomplish her high altitude dreams. Although her dream to reach the top of Mt. Everest has not being realized, her climbing exploits have inspired hundreds of South Africans to see high altitude mountaineering as a reachable goal.

    Although publicly known as a high altitude mountaineer, her main work has been as a teacher, speaker, coach & facilitator which she has been doing for the past 20 years. Deshun is the founder and director of Deshun Deysel & Associates, a business that focuses on encouraging and equipping leadership in a context of change and diversity.

    Insight from Good Practice Cases

    Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

    12.30-14.00 - Lunch


    Keynote : Dame Helen Alexander
    Chair of UBM plc
    University of Oxford

    Dame Helen Alexander is chairman of UBM plc and the Port of London Authority (PLA). She is also a non-executive director of Rolls-Royce Group plc, deputy chairman of esure Group Holdings and senior adviser to Bain Capital. Dame Helen was president of the Confederation of British Industry (CBI) until June 2011. Helen is Chancellor of the University of Southampton and is currently involved with other not-for-profit organisations in media, the arts and education. Dame Helen was Chief Executive of the Economist Group till 2008, having joined the company in 1985 and been managing director of the Economist Intelligence Unit from 1993 to 1997.

    Insight from Good Practice Cases

    Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

    15.30-16.15 - CLOSING ADDRESS

    Keynote : Pasquale Abruzzese
    Executive Vice President of Business Transformation and Chair of the Operations Leadership Team
    Royal Philips, Netherlands

    Pasquale Abruzzese is Executive Vice President of Business Transformation and Chair of the Operations Leadership Team at Philips. He reports to Frans van Houten, CEO and Chairman of the Board of Management and the Executive Committee and has global and cross sector responsibilities. Prior to joining Philips in 2013, Pasquale worked for Honeywell, where his most recent position was the joint roles of Vice President, Global Integrated Supply Chain at Honeywell Turbo Technologies and Managing Director Honeywell Transportation Business Europe. One of his key achievements was the global implementation for the Honeywell Operating System, a world class standardized approach. Pasquale has 20 years of business experience in the areas of supply chain optimization, enterprise business transformation and purchasing with extensive knowledge in the automotive sector, having also worked for the Fiat Group. He has worked both in the US and in Europe and holds a degree in Mechanical Engineering from Birmingham University and a Diploma in Business Administration from Warwick University. He is fluent in English and Italian.

    16.15-16.30 - Closing the EFQM Forum 2015

    After two intense days of networking and learning, Dr Andreas Wendt and Marc Amblard will close the conference with a wrap up of the Forum, highlighting the most important learnings.


    Meeting room floor plan



    The EFQM Forum 2015 Sponsors

    EFQM wishes to thank these organisations for their support in helping to make the 2015 Forum a reality. Without this support, EFQM could not possibly bring to fruition such a fabulous programme of speakers and experiences.

    Founded in 2000, CxO Magazine is the first Belgian Magazine for managers about strategy, innovation, vision and leadership. It serves CEOs, CFOs, CIOs, CTOs, COOs as well as other corporate officers with useful articles in order to enable them to make better strategic decisions.

    As a global provider of technology that transforms business processes and document and information management, Ricoh helps businesses be more productive and profitable. Over recent years and through a series of strategic acquisitions, we have positioned ourselves to become a service‐oriented company, providing end‐to‐end solutions through our expertise in our four core capabilities.

    Tusas Engine Industries is a worldwide producer of exceptionally high quality products, technical support services and a design center for the Aerospace Industry.

    This business unit of Umicore is the world market leader in recycling complex "waste" streams containing precious and other non-ferrous metals. They offer eco-efficient recycling and refining services for precious metal bearing materials such as by-products from other non-ferrous industries, consumer and industrial recyclable products. 


    Interested in supporting the EFQM Forum 2015?

    Sponsoring the EFQM Forum is to support this event financially and/or through the provision of products or services. Sponsorship is typically done for promotional purposes, to generate publicity or to obtain access to a wider audience.

    Key benefits

    Sponsorship Packages

    For the EFQM Forum 2015, we are proposing 3 packages:

    Each package offers the following benefits:

    For more information, please contact Vinciane Beauduin at




    The EFQM Forum

    The EFQM Forum will take place outside Brussels at the Dolce Hotel La Hulpe (Chaussée de Bruxelles 135, 1310 La Hulpe). A number of hotel rooms have been blocked there at preferential rates for all delegates.

    Dolce La Hulpe Brussels is located in the heart of the ancient Sonian Forest creating a tranquil and verdant sanctuary only minutes from the Brussels city centre and the airport (+/-15km from each). The Dolce La Hulpe provides an "all-in" venue for both the Forum and the hotel accommodations.

    Dolce floor plan

    How to get to the EFQM Forum venue?

    A taxi from Brussels International Airport to the Dolce La Hulpe Brussels will take approx. 25 minutes and will cost about 60 Euros. More information on Brussels Airport:


    A taxi from the Midi Train Station (arrival for Thalys and Eurostar) to the Dolce La Hulpe Brussels will take approx. 30 minutes and will cost about 60 Euros. More information on the Midi station (Thalys & Eurostar):


    Celebration Dinner


    EFQM Celebration Dinner and Award Ceremony

    The Celebration Dinner and Award Ceremony will take place at the Autoworld Museum on Thursday 22nd of October. (Address : Parc du Cinquentenaire, 1000 Brussels).

    Autoworld is located in the exclusive buildings of the Parc du Cinquantenaire, one of the most beautiful locations of Brussels' architectural heritage. It was built in 1880 and tells the car history from 1886 to the 1970s. With its 250 beautifully preserved and restored cars, it is one of the most impressive collections in Europe and most probably also in the world; this will definitely be an added value to the EFQM Celebration Dinner and the Award Ceremony...

    Evening Programme


    The 2015 Nominees


    The 2015 Nominees


    Announcing the EFQM Award Nominees 2015

    Here is the list of Nominees from this year's edition of the EFQM Excellence Award (in alphabetical order). Congratulations to all of them for going this far into their Journey towards Excellence!

    BMW AG Werk Regensburg, Germany

    Plant Regensburg has been manufacturing vehicles for BMW AG since 1986. In 2014, 272,000 vehicles made in Regensburg were delivered to customers all over the world. So Plant Regensburg is the third largest plant in the BMW Group production network. Products include the 4 Series Convertible, the M4 Convertible, the Z4 Roadster, as well as the BMW 1 Series (3-door and 5-door), the 3 Series Sedan and the M3 Sedan.

    Bosch Car Multimedia SA, Portugal

    BrgP is a production plant of complex electronic systems. With its high competency it has become the leading plant of the Bosch Car Multimedia business unit. BrgP produces a wide portfolio that spans navigation systems, instrumentation systems and high-end car radios for the automotive industry, steering angle sensors for ESP-system, electronic controllers for heating equipment, and controllers for household appliances. The company’s portfolio also offers services from a Research & Development Centre, a Competence Centre of production-specialised engineers, an Assistance and Repair Centre, as well as an IT-service Hub for Iberia.

    Cabinet d'Orthodontie Becker & Associés, Luxembourg

    The mission of the Cabinet d’orthodontie BECKER & Associés is to carry out with Excellence a diagnosis, active treatment and follow-up of medical care in line with their patients’ orthodontic (straightening teeth and jaws, masticatory rehabilitation) or aesthetic needs. The whole organisation with the 5 sites belongs to Dr Germain BECKER, as the sole and unique legal owner.

    Coca-Cola Icecek AS Bursa Plant, Turkey

    CCI Bursa Operation is one of the nine operations in Turkey and the first large-scale production plant in Turkey. Bursa Operation’s organisation consists of Production, Warehouse, Quality Assurance, Purchasing and Planning departments. Their operation performs high-tech production with high quality and distributes all over Turkey in the categories of carbonated and non-carbonated soft drinks, fruit juices, energy drinks, drinking water and natural resources, under 14 different brands and different packages.

    General Directorate of IETT Enterprises, Turkey

    IETT is the public bus transport directorate operating under İstanbul Metropolitan Municipality (IMM). İETT offers services in the province of İstanbul (a total surface area of 5461 km²). İETT owns the General Directorate Building located in Beyoğlu/Tünel, an administrative building located in Karaköy and ten garages for parking and maintenance-repair operations in various districts of İstanbul.

    Geriatrische Gesundheitszentren der Stadt Graz, Austria

    The Geriatric Health Centres of the City of Graz (GGZ) are a competence centre for geriatrics and gerontology. They are a commercially independent and in legal terms an integral part of the City of Graz (100% public ownership). The GGZ consists of 2 clinics, 4 nursing homes, 4 day-care centres and assisted living and other forms of accommodation. The scope of the assessment is the 2 clinics and 2 day-care centres, located in the same street.

    Metsä Fibre Oy, Finland

    Metsä Fibre (MF) is a responsible pulp producer. The main raw material for its Botnia products is renewable wood from sustainably managed northern forests. MF produces bleached softwood and birch pulp developed for the production of high-quality boards, tissue and printing papers and specialty products. In addition, MF produces biochemicals and bioenergy.

    Pierburg S.A, Spain

    Pierburg S.A., formerly known as Carbureibar S.A., was founded in Eibar, a town in the Basque Country (region of Spain), in February 1957 by 2 families. The company initially manufactured carburettors for motorbikes, cars and motor powered machinery, vacuum pumps for braking systems and mechanical fuel pumps. Pierburg S.A. became part of the German Pierburg GmbH group in 1991 and is currently the leading plant of the Pierburg Group in the manufacture of exhaust gas recirculation valves (EGR) and control valves for secondary air systems (SAS).

    Robert Bosch France – Usine de Rodez, France

    Bosch Rodez plant (RzP) is the largest Bosch factory in France. It is located in the South of France. They are the leading private-sector employer in the Aveyron department and provide work for approximately 10,000 people. RzP is in charge of the manufacturing – essentially high precision machining and grinding, heat treatment and assembly – of 3 types of energy saving and emission-reducing diesel components: Common Rail Injectors (CRI), Injector Nozzles (DLL) and Glow Plugs (GLP). They are Leadplant (LdP) for the metal glow plugs (GLP2).

    Robert Bosch GmbH, Blaichach Plant (BhP), Germany

    BhP is the largest industrial employer in the Allgäu region and manufactures mainly electronic brake control systems (ABS and ESP®), injection components and sensors for drive technology. BhP as a manufacturing plant has a wide automotive product portfolio. As lead plant for ESP and ABS production BhP coordinates 11 plants within the International Production Network and is responsible for the production performance results of this global production network.

    Sakarya University Esentepe Campus Serdivan, Turkey

    Sakarya University Esentepe Campus Serdivan (SAU) contains 13 faculties located in 16 campuses, 4 schools, 14 vocational schools, 4 institutes and 3 heads of department affiliated to the Rector, with a total of 79,838 students.

    Sanitas Hospitales, Spain

    Sanitas Hospitales is the company that manages the hospital infrastructure within Grupo Sanitas. Since 1989, Sanitas has been integrated into the British group Bupa, created in 1947, specialist in the care of dementia, young people with disabilities, health consulting, workplace risk prevention and treatment of chronic diseases. Sanitas Hospitales (SH), work to ensure their clients that they have put their health in the best hands. Their own network is made up of three hospitals and 19 Millennium multidisciplinary centres located in the main cities in Spain and some large cities in the Community of Madrid.

    SCLE SFE, France

    SCLE SFE is based in the south of France. The company is located in two cities, Toulouse for the headquarters and Marseilles for an agency. It is specialised in the designing, manufacturing and the distribution of products, systems and services for the high-voltage transformer substations automatisms and for railway signalling systems. Safety, quality, performance and availability are SCLE SFE’s focal points.

    VAMED-KMB Krankenhausmanagement, Austria

    VAMED KMB provides valuable and sustainable operations management services with the focal points building services, structural engineering, maintenance of about 50,000 medical devices, information- and communication technology as well as infrastructural and commercial services for the General Hospital of the City of Vienna. The technical infrastructure of the General Hospital consists of approx. 20,000 building technology systems – including items such as 135 elevators, 1,813 air conditioning and air handling units and many others.

    Wakefield and District Housing (WDH), United Kingdom

    WDH is the 5th single largest Large Scale Voluntary Transfer (LSVT) organisation and in the top 20 social housing landlords overall in the UK. They manage and repair more than 43,000 properties including homes for rent, leasehold and shared ownership properties, increasing service coverage to over 15,500 sq km of northern England. Their business model is to invest in commercial activities outside the Wakefield district to increase their social dividend to the 31,000 properties they own and manage within the Wakefield district.

    The winners will be announced during the Celebration Dinner at the EFQM Forum in Brussels on 22 October 2015.  Don't miss the opportunity to discover it in real-time!


    General Information


    A few words about BRUSSELS

    Brussels, officially the Brussels-Capital Region, is the capital and largest city of Belgium and the capital of the European Union (EU). It is also the largest urban area in Belgium, comprising 19 municipalities, including the City of Brussels, which is the de jure capital of Belgium, in addition to being the seat of both the French and Flemish Communities of Belgium.

    Brussels has grown from a 10th-century fortress town founded by a descendant of Charlemagne to a sizeable city. It has a population of 1.2 million whereas the metropolitan area has a population of over 1.8 million. Since the end of the Second World War, Brussels has been a key centre for international politics. Hosting principal EU institutions and the headquarters of the North Atlantic Treaty Organization (NATO), the city has become the home of numerous international organisations, politicians, diplomats and civil servants.

    Brussels’ architecture is diverse, and spans from the medieval constructions on the Grand Place to the postmodern buildings of the EU institutions.

    Main attractions include the Grand Place, a UNESCO World Heritage Site since 1988, with the Gothic town hall, the St. Michael and Gudula Cathedral and the Royal Palace of Laeken with its large greenhouses. Another famous landmark is the Royal Palace.

    The Atomium is a symbolic 103-metre (338 ft) tall structure that was built for the 1958 World's Fair. It consists of nine steel spheres connected by tubes, and represents a model of an iron crystal (specifically, a unit cell). The Manneken Pis, a fountain containing a bronze sculpture of a urinating boy, is a tourist attraction and symbol of the city.

    Other landmarks include the Cinquantenaire park with its triumphal arch and nearby museums, the Basilica of the Sacred Heart, Brussels Stock Exchange, the Palace of Justice and the buildings of EU institutions in the European Quarter.

    For more information :

    For weather forecast :

    The official currency in Belgium is the Euro (€).

    All EU Countries including Switzerland, Croatia, Israel, Japan, Australia, New Zealand, most of the countries of North and South America only require a valid ID or passport to enter Belgium. However, if you are not sure, please contact your local Belgian Consulate.

    For information regarding the technical programme and sponsorship please contact:
    EFQM - Vinciance Beauduin -


    Venues floor plans



    The EFQM Forum plenary room, Auditorium Canopée, is located on the ground floor, as shown in the image below.



    The Celebration Dinner, held at the Autoworld Museum, will take place in the Mezzanine, and the cocktail drinks in the museum itself (blue carpet).

    Table assignment: Your table number is on your dinner ticket. Please bring it with you. A table plan will be provided in due time.


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