When operating in a turbulent environment, organisational agility, defined as the ability to rapidly and efficiently adapt to change, is invaluable. Seizing game-changing opportunities and shifting resources are strategic priorities every organisation deals with. Executives know this and recognised the many benefits of enhanced agility.



This year's EFQM Forum is organised in collaboration with our Primary Partner in Spain, Club Excelencia en Gestión.


25 years ago, the EFQM Award was handed over by the King of Spain

The EFQM Forum is back in Madrid, where 25 years ago, in 1992, King Juan Carlos handed over the first EFQM Excellence Award, then called the European Quality Award.

Europe's leading Excellence event

Every year, the EFQM Forum bring together over 400 Excellence enthusiasts who come to lear from and be inspired by the world's most renowned figures from business and beyond. You can expect a blend of content composed of CEOs, entrepreneurs, thinkers, artists or sportspeople...

The EFQM Forum in Madrid, a renowned city for its rich repositories of European art

Madrid, Spain's central capital, is a city of elegant boulevards and expansive, manicured parks such as the Buen Retiro. It’s renowned for its rich repositories of European art, including the Prado Museum’s works by Goya, Velázquez and other Spanish masters. The heart of old Hapsburg Madrid is the portico-lined Plaza Mayor, and nearby is the baroque Royal Palace and Armory, displaying historic weaponry.

We look forward to welcoming each one of you in Madrid, in October.









Explore with our keynote speakers’ issues most relevant to today’s business leaders and stimulate new thinking.


Share your experience and knowledge as an Excellence practioner and learn from others.


You’ll leave the EFQM Forum with knowledge inspiring actions to further support your organisation and develop your career.


Network with experts and peers, share insights, and make new connections — all in one exquisite, unforgettable setting.



Doors open, registrations and welcome coffee


Opening Ceremony


Excellence through Agility

What does Agility mean within EFQM?


Agile Organisation Design

Keynote address

What does it mean to be an agile organisation? What is business agility? What is the structure of an agile organisation? How do leading agile organisations design themselves?


Agile Organisation Design

Speakers panel - Presentation & Debate

How do agile organisations enrure the right work is done? What do KPIs, corporate objectives, regulatory compliance look like? How do you lead an agile organisation? Modeling agile values and principles is key to leading agile transformation and sparking positive cultural change.


Lunch & networking



Keynote address

How have agile organisations used their agility to continuously adapt in an unpredictable, VUCA market? VUCA = Volatile, Uncertain, Complex, Ambiguous New ways of working, new ways of competing (mechanisms of management proactive/prospective/agility organizational, etc.), new capabilities to advance us to the expectations/needs of clients, etc.


Courage/People & Engagement

Keynote address

What does engagement in an agile organisation look like? How do agile organisations embrace change? How can organisation engage and empower people? - changing your HR, reward people? What courageous steps are required to lead change towards a more agile organisation?



A Generation Matchplay

Face-to-face Challenge between generations... The "old guard" vs. "Millennials". Join the debate & vote for your preferred group.



The EFQM Excellence Award Celebration Dinner will take place at the Esfera in Alcobendas, Madrid. Shuttles will be provided from the Hotels to the dinner venue.



Opening Day 2 & Wrap up


Agility in Government

Good practice case

How the government can use disruptive technologies to make ministries more responsive, agile and impacting more significantly.


Technology & Excellence Management

Keynote address




Start-Ups Business Models

Speakers panel - Presentation & Debate

The challenge for large corporations is to reinvent themselves day after day to keep up with technology, but who helps them follow the right path? Can large organisations adopt the agility of start ups? How behaving “like a startup” can boost agility?


Closing the EFQM Forum 2017


Lunch & networking

The EFQM Forum will end with a typical Spanish lunch.








The EFQM Forum will once again offer a mix of cutting edge input from keynote speakers, practical experiences from business leaders and international experts of excellent organisations, and opportunities to network.

The programme and speakers recruitment are currently in process. More news soon. Watch this space!






The Attendees 2017

Look who is attending...

The EFQM Forum will be attended by a group of senior executives from Europe and beyond, and from a wide variety of sectors, who are interested in learning about recipes on how leading organisations reach and sustain a high level of performance.

  • Over 40 countries represented
  • 20-30% from local organisations
  • 10-15% from outside Europe
  • 85% are usually from private sector, 15% from public sector
  • 85% represent large organisations, 15% SMEs

The list of attendees is uploaded on an ongoing basis until the Forum.

  • A
  • -
  • B
  • Vinciane Beauduin - EFQM - Senior Manager, Operations, Digital Services & Training - Belgium
  • Sophie Bechu - Royal Philips - Executive Vice President Chief of Operations, Order to Cash Excellence, Procurement, Global Services, Quality and Regulatory - Netherlands
  • C
  • Cécile Collart - EFQM - Manager, Marketing & Communication - Belgium
  • D
  • -
  • E
  • -
  • F
  • Dr. Christian Forstner - EFQM - Director, Business Development - Belgium
  • G
  • -
  • H
  • Hans Hoffmann - Robert Bosch GmbH - Executive Vice President Controlling and Administration - Gasoline Systems Division - Germany
  • I
  • -
  • J
  • -
  • K
  • Hans Kostwein - Kostwein Group - Managing Director - Austria
  • L
  • Paul Little - City of Glasgow College - Principal & Chief Executive - United Kingdom
  • M
  • Isra'a Mobideen - EFQM - Manager, EFQM Middle East - United Arab Emirates
  • Gianluca Mulè - EFQM - Director, Partners & Representative Offices - Belgium
  • N
  • -
  • O
  • Dr. Geert Opdenbosch - EFQM - Chief Financial Officer - Belgium
  • P
  • Samuli Pruikkonen - EFQM - Senior Manager, Assessment & Recognition - Belgium
  • Q
  • -
  • R
  • -
  • S
  • Philippe Sasseigne - EDF - Managing Director Nuclear Generation - France
  • Stéphane Simonetta - Grundfos Holding A/S - Group Executive Vice President, Chief Operating Officer - Denmark
  • T
  • Nerea Torres - Siemens PPAL - Chief Executive Officer - Spain
  • Léon Tossaint - EFQM - Chief Executive Officer - Belgium
  • U
  • -
  • V
  • -
  • W
  • Franz-Peter Walder - Quality Austria - Member of the Board - Austria
  • Andreas Wendt - BMW Group - Director, BMW Group Plant Dingolfing - Chairman of EFQM - Germany
  • Z
  • -





Brand your Organisation as a Sponsor

Associate your organisation with a high-end, executive conference; build awareness among more than 20,000 contacts and visitors to the EFQM Forum website and finally, meet and network with peers during breaks and lunches, all taking place in the foyer area where your sponsor table will be located.

Sponsoring the EFQM Forum allows you to interact and network with target audiences and build visibility for your organisation. All sponsorships come with benefits, including acknowledgement on the Forum website, in the event’s programme, and in a variety of verbal announcements, plus acknowledgement on slides prior to plenary sessions.

Click here to download the EFQM Forum 2017 - Sponsorship information







EFQM Forum Tickets

(front row reserved seats & VIP access)

(front row reserved seats)



Celebration Dinner Tickets

(table in preferential position and personalised with logo)




Additional tickets to the Forum and Dinner

50% discounted rate

50% discounted rate



Advertorial in Forum programme

Full-page (A4)

Half-page (A5)



Advertorial in EFQM Excellence in Action magazine (Sept.)

Full-page (A4)

Half-page (A5)



Logo in Forum publicity in Spanish media (Sept.)





Video interview to promote the organisation’s journey to Excellence





Recognition as a sponsor on Forum websites & link to the organisation’s website





Sponsor’s logo on all Forum promotional material





Sponsor’s logo on a photo-call used during the Forum & Dinner for the official photos





Acknowledgement by the CEO of EFQM at the start and closing





An insert in the attendees’s Forum bag





A draped resource table for the sponsor to share informational material

(Personalised space in the coffee zone)










Please contact EFQM for additional information and to discuss the availability of sponsorship opportunities and customised sponsorships. Although a wide range of sponsorship opportunities are available, some are limited and are on a first-come, first-served basis. Therefore, every effort will be made to assign sponsorship according to your request. If the applied-for sponsorships are no longer available, you may select another option.

Vinciane Beauduin - EFQM -






EFQM Celebration Dinner and Award Ceremony

The Celebration Dinner and EFQM Excellence Award Ceremony will be in the Centro Municipal la Esfera de Alcobendas. Ayuntamiento de Alcobendas is the EFQM Excellence Award Winner 2016.


Preliminary Evening Programme

  • 18.00-18.30 - Shuttle from the Hotel
  • 19.00 - Welcome cocktail
  • 19.45 - Welcome speeches
  • 20.00 - Starter is served
  • 20.45 - EFQM Excellence Award - Part I
  • 21.00 - Main course is served
  • 21.50 - EFQM Excellence Award - Part II
  • 22.30 - Dessert and Coffee
  • 23.00 - Entertainment
  • 24.00-2.00 - Informal drink to celebrate the Winners.

Table assignment: Your table number is on your dinner ticket. Please bring it with you. A table plan will be provided in due time.

EFQM Excellence Award 2017

CENTRO MUNICIPAL LA ESFERA DE ALCOBENDAS, Avenida Olímpica ,14 / Metro Marqués de la Valdavia






The EFQM Excellence Award 2017

25 years ago, in 1992, the first EFQM Excellence Award ceremony took place in Madrid, in the presence of the King of Spain. The EFQM Award was called at the time the "European Quality Award". The first Award Winner was Rank Xerox in the United Kingdom.

Since then, over 250 organisations, representing various size and sectors, private or public, measured their progress on their journey towards Excellence, aiming at the highest level by applying to the EFQM Excellence Award.


The results of this year's EFQM Award will be announced during the Celebration Dinner on Thursday 26 October, in Madrid. Don't miss the opportunity to discover it in real-time!







Register now & benefit from the early bird rate...

The early bird registrations are now open! Register before the end of June to benefit from this preferential rate.


If you prefer to register filling in a PDF form, click on the link below corresponding to your registration profile:

Registration Fees

The registration fees below are excluding Spanish taxes (VAT). The fees shown on the online or PDF forms are tax included.

Fee categories EFQM Member Non Member
Early Bird - Full package (Forum & Dinner) 990€ 1,190€
Early Bird - Forum only 855€ 1,050€
Standard - Full package (Forum & Dinner) 1,100€ 1,300€
Standard - Forum only 950€ 1,150€
Company/Group discount (>5 tickets - fee per ticket) 950€ 1,150€
Celebration dinner & award ceremony ticket 180€ 200€

Once your registration is submitted, you will receive your confirmation and proforma invoice. For the early bird registrations, please make sure the payment is done before the end of June to benefit from that preferential rate.

How to check-in at the EFQM Forum (on-site)

The registration counters will be located in the entrance of the Auditorium in the Museum Reina Sofia.

Registration opening hours

  • October 26, 2017 - 08.00 – 17.00
  • October 27, 2017 - 08.00 – 16.30

Named badges will be handed over to you at the registration counter together with the congress bag. All participants are requested to wear the Forum badges on all Forum occasions.

All payments must be made in EUR either by bank transfer or credit card. No other type of payment will be accepted.

Please note that all transfer charges must be paid by the participant. Please indicate your name, your registration number and the purpose of your payment in the message field on the bank transfer, so that the money can be assigned.

Bank Transfer Payments for Registrations will only be accepted if initiated before 7th October 2017. After this deadline only credit card payments will be accepted. Please transfer the full amount (including bank service charge).

The following credit cards are accepted: Visa | Euro-/MasterCard | American Express | Diners


EFQM Forum Cancellation and Alteration Policies
All cancellations or changes must be made in written form, via letter, fax or e-mail to Only written cancellations and changes will be accepted. Please note that all refunds will only be issued after the congress. Changes or substitutes (replacements) are welcomed at the administration cost of € 25.00.

Conditions for registration

  • Registration Cancellation on or before 18th July: 25% of registration fee
  • Registration Cancellation 19th July and 29th August: 50% of registration fee
  • Registration Cancellation after 29th August: 100% of registration fee

Please send your full bank account details together with the cancellation. All refunds will be processed within one month after the EFQM Forum. The Organisers retain the right to change the programme should urgent circumstances dictate.

For reasons beyond its control (such as war, strikes, lockouts, riots or any such civil disturbances, any acts of God, including but not limited to earthquakes, floods, droughts and typhoons) and any other cause of circumstance of whatsoever nature beyond its control that have an impact on the arrangements, timetables or planning of the EFQM Forum and its corresponding activities in Madrid, Spain, the EFQM Forum has the right to immediately alter or cancel the activities or events or any of the arrangements, timetables, plans or other items relating directly or indirectly thereto. No party involved shall be entitled to any compensation for damages that result from such alteration or cancellation.

AIM Group International acts as an agent and can not be responsible for any loss, injury or damage to any person or property, whatever the cause may be. Liability of persons and enterprises providing means of transportation or other services, however, remains unaffected. Only written arrangements are binding. Sole venue is Brussels. We kindly ask you to authorize AIM by your signature to use all registration data given by this form for a computerized handling on the Forum. Please note that you are responsible for your own visa arrangement, but we are happy to assist and provide an official invitation letter.

By completing the registration form you have read and accept the booking conditions and the cancellation / alteration policies of AIM Group International.

EFQM Forum 2017 - Email:







Where abouts...

The EFQM Forum will take place in the Auditorium 400, situated in the Museum Reina Sofia, located in the historical centre of Madrid. A number of hotel rooms have been blocked in hotels close by at preferential rates for all delegates.

The Museo Reina Sofía offers its venues to companies and institutions for holding cultural and corporate events, which can be complemented with private and exclusive tours around its major collection of modern and contemporary art, spanning from the end of the 19th century to the present day. Framed within unrivalled architecture comprising the Sabatini and Nouvel Buildings, congresses, meetings, cocktail receptions, black-tie dinners and film productions can be organised in highly versatile spaces.

Auditorium 400, situated in the Museum Reina Sofia

The Museo Nacional Centro de Arte Reina Sofía is Spain's national museum of 20th-century art. The museum was officially inaugurated on September 10, 1992, and is named for Queen Sofía. It is located in Madrid, near the Atocha train and metro stations, at the southern end of the so-called Golden Triangle of Art (located along the Paseo del Prado and also comprising the Museo del Prado and the Museo Thyssen-Bornemisza).

The museum is mainly dedicated to Spanish art. Highlights of the museum include excellent collections of Spain's two greatest 20th-century masters, Pablo Picasso and Salvador Dalí. Certainly, the most famous masterpiece in the museum is Picasso's painting Guernica. The Reina Sofía collection has works by artists such as Eduardo Chillida, Pablo Gargallo, Julio González, Luis Gordillo, Juan Gris, José Gutiérrez Solana, Joan Miró, Lucio Muñoz, Jorge Oteiza, Pablo Serrano, and Antoni Tàpies.

International artists are few in the collection, but there are works by Francis Bacon, Joseph Beuys, Pierre Bonnard, Georges Braque, Alexander Calder, Robert Delaunay, Max Ernst, Lucio Fontana, Damien Hirst, Donald Judd, Vasily Kandinsky, Paul Klee, Yves Klein, Fernand Léger, Jacques Lipchitz, Magritte, Henry Moore, Bruce Nauman, Gabriel Orozco, Nam June Paik, Man Ray, Diego Rivera, Mark Rothko, Julian Schnabel, Richard Serra, Cindy Sherman, Clyfford Still, Yves Tanguy, and Wolf Vostell.

The Museum Reina Sofia is a 5-min walk from the Atocha Train Station

Forum hotels in Madrid

How to get to Madrid, city centre?

The Forum venue is closely located to the Atocha Train & Metro station (5-min walk).

Madrid-Barajas Airport is located on the northeast of Madrid, Barajas district, only 12 kilometers from Madrid city centre.

  • By taxi: Madrid airport disposes of several public taxi ranks, distributed over all airport terminals. The price for a taxi ride from the Barajas airport to the centre of Madrid is a flat rate of about 30€ one way. The luggage is included for any tariffs which apply.
  • By metro: There is a metro line from Madrid city to the airport terminal T4: Metro Mine 8 Nuevos Ministerios - Aeropuerto T4. The line has two metro station at the airport. From the train station Atocha Renfe, which is one of the main transfer points for arrivals and departures of the RENFE and AVE trains, you can get to the airport, passing 14 more metro stations: Atocha-Renfe train station to Tribunal, via metro line 1, Change trains in Tribunal to take the metro line 10 in direction to Nuevos Ministerios, Change trains in Nuevos Ministerios to take the metro line 8 in direction to the airport.
  • By train: The Spanish railway company RENFE, connects Madrid with the Madrid Barajas airport through the local train network service "Cercanías" C1 line. The train station is on the terminal T4 floor -1, and is called Aeropuerto T4. To move to the other terminals there is a shuttle bus service connecting the terminals. The estimated travel time from the airport to the Atocha station is 25 minutes. Single ticket tariff is 2,60 €, valid for one journey in the two hours after it is issued. Frequency : every 30 minutes.
  • By bus: Line Exprés airport: Atocha/Cibeles - O'Donnell - Airport. The line 203 or Exprés Aeropuerto (Airport express) is the express line connecting the Atocha train station and the airport of Madrid-Barajas. Runs: every 15-20 minuts during daytime (6:00h to 23:30h) and every 35 minuts at overnight (23:30h to 6:00h). The journey Atocha - terminal T1 takes around 30 minuts in normal traffic conditions.





A few words about MADRID

Madrid is the capital city of the Kingdom of Spain and the largest municipality in both the Community of Madrid and Spain as a whole. The city has a population of almost 3.2 million with a metropolitan area population of approximately 6.5 million. It is the third-largest city in the European Union (EU) after London and Berlin, and its metropolitan area is the third-largest in the EU after those of London and Paris. The municipality itself covers an area of 604.3 km2 (233.3 sq mi).

Madrid lies on the River Manzanares in the centre of both the country and the Community of Madrid (which comprises the city of Madrid, its conurbation and extended suburbs and villages); this community is bordered by the autonomous communities of Castile and León and Castile-La Mancha. As the capital city of Spain, seat of government, and residence of the Spanish monarch, Madrid is also the political, economic and cultural centre of the country.The current mayor is Manuela Carmena from Ahora Madrid.

The Madrid urban agglomeration has the third-largest GDP in the European Union and its influences in politics, education, entertainment, environment, media, fashion, science, culture, and the arts all contribute to its status as one of the world's major global cities. Madrid is home to two world-famous football clubs, Real Madrid and Atlético de Madrid. Due to its economic output, high standard of living, and market size, Madrid is considered the major financial centre of Southern Europe and the Iberian Peninsula; it hosts the head offices of the vast majority of major Spanish companies, such as Telefónica, Iberia, and Repsol. Madrid is the 17th most liveable city in the world according to Monocle magazine, in its 2014 index.

Madrid houses the headquarters of the World Tourism Organization (UNWTO), belonging to the United Nations Organization (UN), the Ibero-American General Secretariat (SEGIB), the Organization of Ibero-American States (OEI), and the Public Interest Oversight Board (PIOB). It also hosts major international regulators and promoters of the Spanish language: the Standing Committee of the Association of Spanish Language Academies, headquarters of the Royal Spanish Academy (RAE), the Cervantes Institute and the Foundation of Urgent Spanish (Fundéu BBVA). Madrid organises fairs such as FITUR, ARCO, SIMO TCI and the Cibeles Madrid Fashion Week.

While Madrid possesses modern infrastructure, it has preserved the look and feel of many of its historic neighbourhoods and streets. Its landmarks include the Royal Palace of Madrid; the Royal Theatre with its restored 1850 Opera House; the Buen Retiro Park, founded in 1631; the 19th-century National Library building (founded in 1712) containing some of Spain's historical archives; a large number of national museums, and the Golden Triangle of Art, located along the Paseo del Prado and comprising three art museums: Prado Museum, the Reina Sofía Museum, a museum of modern art, and the Thyssen-Bornemisza Museum, which completes the shortcomings of the other two museums. Cibeles Palace and Fountain have become one of the monument symbols of the city.

For more information :

The official currency in Spain is the Euro (€).

Spain was one of the first parties to join the Schengen Agreement, which abolished internal borders, enabling passport-free movement between a large number of European countries.

Under further agreements between Spain and individual countries, no visa is required if you’re coming from Andorra, Argentina, Australia, Brazil, Brunei, Canada, Costa Rica, Croatia, El Salvador, Guatemala, Honduras, Hong Kong, Israel, Japan, Macau, Malaysia, Mexico, Monaco, New Zealand, Nicaragua, Panama, Paraguay, San Marino, Singapore, South Korea, United States, Uruguay, Vatican City or Venezuela. In all these cases, you only need a valid passport.

If your country is not part of the schengen agreement or listed here above, please check with the Spanish Embassy in your home country whether you need a visa.

For information regarding the technical programme and sponsorship please contact:
EFQM - Vinciance Beauduin -







The detailed information on each hotels, including room rates, availabilities and booking will be provided in due course.


An atmosphere of contemporary urban comfort. The city’s best ambassadors. The hotel is in a central area of Madrid, on the Paseo Infanta Isabel opposite Puerta de Atocha railway station and just a few metres from the Retiro park. The beauty of this historic building has been enhanced by skilful design, with interior décor based on an eclectic set of resources and an informal yet sophisticated character, aimed at creating a setting of urban comfort.

ROOM RATE PER NIGHT (breakfast included)

  • Single room : tbc
  • Double room : tbc


  • by foot: 750 m, 10 min


Just across the street from the Prado, Reina Sofia and Thyssen museums, the NH Collection Madrid Paseo del Prado offers an inspiring location in the heart of the city’s Art Triangle. This historic Neo-Baroque palace, designed by Antonio Palacios at the beginning of the 20th century, is an elegant setting for an unforgettable stay and just minutes away from the Banco de España and Atocha stations.

ROOM RATE PER NIGHT (breakfast included)

  • Single room : tbc
  • Double room : tbc


  • by foot: 900 m, 12 min


The NH Madrid Nacional hotel has a central spot on one of Madrid’s most prestigious avenues, the Paseo del Prado. It’s in the Art Triangle, home to 3 world-famous art museums. The 1920s building itself is beautiful too, designed by architect Modesto López Otero.

ROOM RATE PER NIGHT (breakfast included)

  • Single room : tbc
  • Double room : tbc


  • by foot: 300 m, 5 min





Should you have any queries, feel free to contact us.

Avenue des Olympiades 2
B-1140 Brussels - Belgium
Vinciane Beauduin
Senior Manager, Operations, Digital Services & Training - +32 2 775 35 10

For any Forum specific question:

  • Contact Us
  • Should be Empty: