Network, Interact, Learn and Celebrate Success

The EFQM Forum is a great opportunity for you to learn from experts and expand your professional network. This year’s programme features exciting keynote speakers and insights from good practices examples from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

We focus this year on four of the eight Fundamental Concepts:

We look forward to welcoming each one of you in Brussels on the 22nd of October.




2015 Participants


Look who is attending...

The list of attendees is uploaded on an ongoing basis until the Forum.




The EFQM Forum programme will feature keynote speakers, panel debates and case presentations. The case presentations will be your opportunity to hear from the EFQM Excellence Award 2015 Nominees and the winner(s) of the 2015 EFQM Good Practice Competition. More details on the programme will be available in due time.



8.30-10.30 - Doors open, registrations and welcome coffee

10.30-10.45 - Welcome/Introduction

Marc Amblard, CEO of EFQM will open the EFQM Forum with a few welcoming words and a short introduction on the event's programme.

Marc Amblard, Chief Executive Officer

Marc Amblard started his career with Peugeot, holding positions in engineering, then in B-to-B sales for Japan and Australia. In 1994, he became Sales & Program Manager for automotive supplier Valeo in the US, where he then managed a plant. He later led Business Development for the global Thermal business. In 2000, he took over Renault's global Product Strategy and Planning for Light Commercial Vehicles. Marc joined Alstom Transport in 2007, where he was Director, Market Strategy then VP, Business Strategy. Marc Amblard became CEO of EFQM in September 2012. He holds a Master in Mechanical Engineering from ENSAM (France), and an MBA from the University of Michigan Ross Business School (USA).


Panel debate featuring speakers from the Global Excellence Model Network.

The Global Excellence Model (GEM) Council consists of organisations that are recognised globally as the guardians of premier Excellence Models and Award Processes in their specific region/area or trading block.

12.15-13.30 - Lunch


Keynote : Martin McCourt
Former CEO of DYSON

Martin McCourt has spent over 35 years working at the heart of British-based manufacturing, design and marketing for quality brands such as Dyson, Mars, Duracell, Toshiba and Pelikan.

Martin was the CEO of Dyson for 15 years, the ideas to market-leading consumer products maker. As CEO, he devised and implemented a strategy that transformed the company from a single product, single market producer into one where 80% of the business comes from 52 markets around the world. In that time he increased UK skilled jobs, grew profits tenfold and enabled James Dyson to keep on inventing.

In 2011 Dyson hit £1bn revenue for the first time. Martin was directly responsible for the establishment of Dyson subsidiaries in the USA, Japan, Switzerland, Austria and Germany. In total he took Dyson into over 50 markets, achieving market leadership in the majority including the USA.

In 2012, Martin joined the private equity firm Montagu as a Director. He is currently Chairman of CAP and CliniSys Group (CliniSys). Cap is the market leading automotive intelligence company that provides the automotive sector with data related to used car values, future value projections as well as total cost of ownership for individual vehicles. CliniSys is a pan-European supplier of IT systems to clinical laboratories. It is the market leading supplier in Europe of clinical laboratory information management systems.

Insight from Good Practice Cases

Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

15.00-15.30 - Break


Keynote : Klaus Kobjoll, Shindlerhof
The very spirit of enterprise with solid business thinking

Klaus Kobjoll inspires admiration because he practises what he preaches. He went independent at the age of 22 and has by now successfully started up ten companies, long before the term "start-up" became common, so he knows what he is talking about.

His entrepreneurial success stems largely from his methodical use of enthusiasm, as well as his consistent and systematic use of reflection, out-of-the-box thinking and renewal.

Success happens when you follow your own path. His numerous awards, including the European Quality Award, testify to what is feasible with planning, a clear vision and a good team.

  • 9 x Germany’s best conference or seminar hotel
  • 2 x German Marketing Prize (HSMA)
  • 3 x Germany’s leading quality award: the Ludwig Erhard Prize
  • 1 x European Quality Award 2003: EFQM Prize Winner in Customer Focus
  • 2004: EFQM Prize Winner in People Development
  • 2009: Klaus Kobjoll honoured for his life achievement and inducted to the German Speakers Hall of Fame

Insight from Good Practice Cases

Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".


The EFQM Excellence Award Celebration Dinner will take place at the Autoworld Museum located in the Parc du Cinquentenaire in Brussels. Shuttles will be provided from the Forum's venue, the Dolce Hotel to the dinner venue.


Celebration Dinner Programme EFQM Award 2014 Nominees



Interactive discussions

10.30-11.00 - Break


Keynote : Deyshun Deysel
One of South Africa's leading female mountaineers

Deshun Deysel was a member of the 1st South African expedition to Mt. Everest, which saw her country's new flag planted at the top of the world for the first time. She has been on some of the world's highest mountains in 14 expeditions over 5 continents in 15 years.

Deshun has been an active promoter of high altitude climbing among women in Africa, where the sport is not widely known. She has had to fight stereotypes as an African female mountaineer in order to accomplish her high altitude dreams. Although her dream to reach the top of Mt. Everest has not being realized, her climbing exploits have inspired hundreds of South Africans to see high altitude mountaineering as a reachable goal.

Although publicly known as a high altitude mountaineer, her main work has been as a teacher, speaker, coach & facilitator which she has been doing for the past 20 years. Deshun is the founder and director of Deshun Deysel & Associates, a business that focuses on encouraging and equipping leadership in a context of change and diversity.

Insight from Good Practice Cases

Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

12.45-14.00 - Lunch


Keynote : Dame Helen Alexander
Chair of the Advisory Council at Said Business School
University of Oxford

Dame Helen Alexander is Chancellor of the University of Southampton. She was President of the Confederation of British Industry (CBI) until June 2011 and Deputy President until June 2012. From 1997-2008 she was Chief Executive of the Economist Group.

She is a Trustee of Sir Tim Berners-Lee’s World Wide Web Foundation, Thomson-Reuters, the Grand Palais in Paris and Chair of the Advisory Council at the Said Business School at the University of Oxford. She is Chairman of the Port of London Authority (PLA) and of Incisive Media. She is also deputy chairman of esure Group Holdings, a non-executive director of Rolls-Royce Group plc, and senior adviser to Bain Capital.

She has a BA from the University of Oxford and an MBA from INSEAD. While she was Chief Executive of the Economist Group, publisher of the Economist newspaper, the magazine enjoyed record circulation growth worldwide. She was previously Managing Director of the Economist Intelligence Unit, where she turned the company round and set the path for digital transformation, and Marketing Manager and then Circulation Director of the Economist.

Insight from Good Practice Cases

Hear from the EFQM Excellence Award 2015 Nominees, or the Winners of this year's Good Practice Competition on "Achieving Sustainable Excellence".

15.30-16.15 - CLOSING ADDRESS

Speaker to be confirmed

16.15-16.30 - Closing the EFQM Forum 2015

After two intense days of networking and learning, we close the conference with a wrap up of the Forum, highlighting the most important learnings.


Meeting room floor plan



The EFQM Forum 2015 Sponsors

EFQM wishes to thank these organisations for their support in helping to make the 2015 Forum a reality. Without this support, EFQM could not possibly bring to fruition such a fabulous programme of speakers and experiences.

Founded in 2000, CxO Magazine is the first Belgian Magazine for managers about strategy, innovation, vision and leadership. It serves CEOs, CFOs, CIOs, CTOs, COOs as well as other corporate officers with useful articles in order to enable them to make better strategic decisions.

As a global provider of technology that transforms business processes and document and information management, Ricoh helps businesses be more productive and profitable. Over recent years and through a series of strategic acquisitions, we have positioned ourselves to become a service‐oriented company, providing end‐to‐end solutions through our expertise in our four core capabilities.

Tusas Engine Industries is a worldwide producer of exceptionally high quality products, technical support services and a design center for the Aerospace Industry.

This business unit of Umicore is the world market leader in recycling complex "waste" streams containing precious and other non-ferrous metals. They offer eco-efficient recycling and refining services for precious metal bearing materials such as by-products from other non-ferrous industries, consumer and industrial recyclable products. 


Interested in supporting the EFQM Forum 2015?

Sponsoring the EFQM Forum is to support this event financially and/or through the provision of products or services. Sponsorship is typically done for promotional purposes, to generate publicity or to obtain access to a wider audience.

Key benefits

Sponsorship Packages

For the EFQM Forum 2015, we are proposing 3 packages:

Each package offers the following benefits:

For more information, please contact Vinciane Beauduin at




The EFQM Forum

The EFQM Forum will take place outside Brussels at the Dolce Hotel La Hulpe (Chaussée de Bruxelles 135, 1310 La Hulpe). A number of hotel rooms have been blocked there at preferential rates for all delegates.

Dolce La Hulpe Brussels is located in the heart of the ancient Sonian Forest creating a tranquil and verdant sanctuary only minutes from the Brussels city centre and the airport (+/-15km from each). The Dolce La Hulpe provides an "all-in" venue for both the Forum and the hotel accommodations.

Dolce floor plan

How to get to the EFQM Forum venue?

A taxi from Brussels International Airport to the Dolce La Hulpe Brussels will take approx. 25 minutes and will cost about 60 Euros. More information on Brussels Airport:


A taxi from the Midi Train Station (arrival for Thalys and Eurostar) to the Dolce La Hulpe Brussels will take approx. 30 minutes and will cost about 60 Euros. More information on the Midi station (Thalys & Eurostar):


Celebration Dinner


EFQM Celebration Dinner and Award Ceremony

The Celebration Dinner and Award Ceremony will take place at the Autoworld Museum on Monday 20st of October. (Address : Parc du Cinquentenaire, 1000 Brussels).

Autoworld is located in the exclusive buildings of the Parc du Cinquantenaire, one of the most beautiful locations of Brussels' architectural heritage. It was built in 1880 and tells the car history from 1886 to the 1970s. With its 250 beautifully preserved and restored cars, it is one of the most impressive collections in Europe and most probably also in the world; this will definitely be an added value to the EFQM Celebration Dinner and the Award Ceremony...

Evening Programme


The 2015 Nominees


The 2015 Nominees


The EFQM Excellence Award 2015 Nominees

This year's Nominees will be announced at the end of July. Watch this space!

The winners will be announced during the Celebration Dinner at the EFQM Forum in Brussels on 22 October 2015.  Don't miss the opportunity to discover it in real-time! Click here for more information.


General Information


A few words about BRUSSELS

Brussels, officially the Brussels-Capital Region, is the capital and largest city of Belgium and the capital of the European Union (EU). It is also the largest urban area in Belgium, comprising 19 municipalities, including the City of Brussels, which is the de jure capital of Belgium, in addition to being the seat of both the French and Flemish Communities of Belgium.

Brussels has grown from a 10th-century fortress town founded by a descendant of Charlemagne to a sizeable city. It has a population of 1.2 million whereas the metropolitan area has a population of over 1.8 million. Since the end of the Second World War, Brussels has been a key centre for international politics. Hosting principal EU institutions and the headquarters of the North Atlantic Treaty Organization (NATO), the city has become the home of numerous international organisations, politicians, diplomats and civil servants.

Brussels’ architecture is diverse, and spans from the medieval constructions on the Grand Place to the postmodern buildings of the EU institutions.

Main attractions include the Grand Place, a UNESCO World Heritage Site since 1988, with the Gothic town hall, the St. Michael and Gudula Cathedral and the Royal Palace of Laeken with its large greenhouses. Another famous landmark is the Royal Palace.

The Atomium is a symbolic 103-metre (338 ft) tall structure that was built for the 1958 World's Fair. It consists of nine steel spheres connected by tubes, and represents a model of an iron crystal (specifically, a unit cell). The Manneken Pis, a fountain containing a bronze sculpture of a urinating boy, is a tourist attraction and symbol of the city.

Other landmarks include the Cinquantenaire park with its triumphal arch and nearby museums, the Basilica of the Sacred Heart, Brussels Stock Exchange, the Palace of Justice and the buildings of EU institutions in the European Quarter.

For more information :

For weather forecast :

The official currency in Belgium is the Euro (€).

All EU Countries including Switzerland, Croatia, Israel, Japan, Australia, New Zealand, most of the countries of North and South America only require a valid ID or passport to enter Belgium. However, if you are not sure, please contact your local Belgian Consulate.

For information regarding the technical programme and sponsorship please contact:
EFQM - Vinciance Beauduin -


Venues floor plans



The EFQM Forum plenary room, Auditorium Canopée, is located on the ground floor, as shown in the image below.



The Celebration Dinner, held at the Autoworld Museum, will take place in the Mezzanine, and the cocktail drinks in the museum itself (blue carpet).

Table assignment: Your table number is on your dinner ticket. Please bring it with you. A table plan will be provided in due time.


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